JCDecaux launches Channel 6 network of 1,400 digital screens

JCDecaux: launches Channel 6 network of 1,400 digital screens
JCDecaux: launches Channel 6 network of 1,400 digital screens

JCDecaux has launched Channel 6, tying up a network of 1,400 retail and transport located digital screens in the UK.

The network will be specifically targeted around major retail and transport hubs to target retail consumers and has the potential to reach 40 per cent of the UK population, according to the out-of-home specialist.

Spencer Berwin, managing director for sales at JCDecaux, said: "Our investment has provided a new digital channel with national reach. The time is now right to highlight our national screen based channel in the active space – Channel 6."

Last month JCDecaux unveiled SmartScreen, its new data-driven digital network of six-sheet screens, which launches across 400 Tesco stores nationwide today (7 April).

The network uses a scheduling system, called CAPTAIn and will use Dunnhumby insight to help brands schedule advertising messages to shoppers across the UK.

It automatically increases or reduces the frequency of display according to the data in order to show creatives at optimal times.

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?