British Gas promotes Will Orr to managing director of heating installations business

Will Orr: promoted to managing director of heating installations business at British Gas
Will Orr: promoted to managing director of heating installations business at British Gas

British Gas has promoted its top marketer Will Orr to the managing director role of its £300m central heating installations business, with Orr to be replaced by Nina Bhatia as commercial director.

Orr will report to British Gas Services managing director Susan Hooper, who was appointed to replace Chris Jansen after he left to become chief executive of the AA, and will be in charge of a 2,000 strong team.

The role will see Orr responsible for creating demand and overseeing all the operations of the British Gas central heating installation operation, which sits alongside the British Gas service and repair unit and the Dyno and electrical unit.

Orr has been promoted from his role as commercial director, where he was responsible for British Gas’ marketing and sales teams.

Bhatia is taking over Orr’s commercial director role, having risen to managing director of the company’s connected homes business after joining four years ago from McKinsey.

Orr left his role as chief executive of WCRS to join British Gas in June 2010 as the company’s director of communication and brand marketing .

He was promoted to director of marketing and insight in September 2011 before being promoted once again to commercial director in September 2012.

Orr’s time at British Gas saw him sign up and launch Nectar as a loyalty partner and oversee the launch of sub-brands Hive and Mobile Energy (ME).

Last year British Gas was awarded an IPA Effectiveness gold award for its Planet Home campaign. 

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?