Spiderman 2 uses backlit radiance for villainous outdoor campaign

Spiderman 2: outdoor campaign makes creative use of lighting technology
Spiderman 2: outdoor campaign makes creative use of lighting technology

Sony Pictures has launched an out-of-home campaign to promote 'The Amazing Spiderman 2' featuring villain Electro played by Oscar-winner Jamie Foxx.

Booked through Manning Gottlieb OMD and outdoor specialist Talon, the campaign uses electroluminescence technology on six sheets bringing Foxx’s character to life with bolts of lightning.

It will be part of a £1 million outdoor activity for the film including bus wraps and T-sides, and premium backlit spots including the IMAX.

Jane Robertson, advertising manager at Sony Pictures, said: "Electro is a new, exciting villain for Spiderman and this was a great opportunity for us to introduce the character and bring him to life on the streets in a unique and interesting way."

Activity will run in six UK cities from today including London, Cardiff, Birmingham, Bristol, Liverpool and Edinburgh.

Oli Cooper, business director at Manning Gottlieb OMD, said: "This creative use of technology strategically placed across the UK, will spark imagination and ensure it's the film everyone’s talking about this Easter."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners