Tesco chief marketing officer Matt Atkinson's position under threat, claim reports

Matt Atkinson: Tesco chief marketing officer
Matt Atkinson: Tesco chief marketing officer

Tesco is reportedly set to sideline its marketing head Matt Atkinson as boardroom strife at Britain's biggest supermarket continues.

Sky News has reported that Tesco chief executive Phil Clarke has decided to appoint a new chief marketing officer to replace Atkinson and has already identified his replacement.

The news follows Tesco’s chief financial officer Laurie McIlwee resignation after 14 years at the company to pursue "new opportunities", with speculation circulating that he had quit after his relationship with Clarke had become strained.

Rumours of Atkinson being sidelined have been debunked by The Times, which reports Atkinson will remain in his post and there is no plan to hire any new senior marketing executives.

The Times also claims Clarke emailed senior colleagues yesterday in an attempt to quell speculation about Atkinson’s future.

Tesco appointed Atkinson as chief marketing officer at the end of 2012 after incumbent Tim Mason left the company amid a strategic review of Fresh & Easy, the chain’s attempt to break into the US.

Prior to his promotion, Atkinson was group marketing and digital officer at Tesco and reported into Mason, after he joined the company in summer 2011 having previously been group chief executive at Tesco’s integrated agency EHS 4D.

Tesco declined to comment. 

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1