News UK acquires shopping website The Handpicked Collection

The Handpicked Collection: News UK acquires shopping website
The Handpicked Collection: News UK acquires shopping website

News UK continues to extend its membership benefits with the acquisition of online retailer Handpicked Companies for an undisclosed sum.

The Handpicked Collection sells a range of lifestyle products sourced and recommended by field experts.

As part of News UK, The Handpicked Collection will be promoted to readers of The Times and The Sunday Times as a membership benefit.

The publisher highlights research from TGI that found more than a fifth of readers of The Times and The Sunday Times make non-grocery purchases online at least once a week.

A statement from News UK says the move will help them to "own the retail relationship with their readers" and join the "growing media-tailing trend".

The online shopping market continues to boom with double-digit annual growth and the popularity of e-commerce is expected to soar over the coming year, with £107 billion forecast to be spent online in 2014.

Mike Darcey, chief executive of News UK, said: "World-class journalism will always be at the heart of the News UK offering, but as part of our business development strategy, we are eager to seek out opportunities to deliver added value to our loyal readers.

"The quality of the goods offered by The Handpicked Collection are a natural fit for the audiences of The Times and The Sunday Times and this acquisition will enable us to build ever deeper relationships with them."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes