Dove tries to tell women their beauty is innate through placebo patches

As part of Dove's campaign to show women that their beauty comes from within, this new spot takes the placebo effect to another level.

A selection of women are told to wear a "beauty patch" for a period of time, while keeping a daily video diary.

At first they don't feel a thing, but slowly they start to feel more beautiful each day. When they are told that the patch was a placebo, they react with the same (admittedly ever-so-slightly annoying) optimism they have displayed in their video diaries.

Brand: Dove

Agency: Ogilvy and Mather Brazil

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1