"Belgium is grey. Grey buildings. Grey walls. Grey, grey, grey." So proclaims a slightly insulting, but perhaps accurate ad for retailer Ikea, which is injecting some much-needed colour into the country via a poster campaign.
The outdoor campaign features posters of single bright colours, which on closer inspection bear outlines of furniture etched in white.
The furniture retailer has produced a video describing the greyness of Belgium and the story behind its de-greying campaign.
Agency: DDB Brussels
Creatives: Peter Ampe, Tim Arts, Stefan Van Den Boogaard, Andreea Buescu
This article was first published on