Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.
He will report to the agency’s managing director Lisa Bonney, and will be tasked with heading the agency’s strategy and planning team, working across all of the shop’s clients including McDonald’s, Shell and Carlsberg.
The Marketing Store said Felton would "help accelerate the agency to the next level".
Felton has worked in marketing for more than 17 years. Prior to MRM Meteorite, he was head of channel planning and digital at Rapier and before that was managing partner at Agency.com.
Bonney said: "He’s a gifted and highly creative planner, driven by insights and genuinely understands brands and their audiences. With Ben’s arrival and additional recent senior hires, we’re well positioned for the next phase in our evolution as an agency".
Felton has worked with clients including Dulux, Ford, IBM, IKEA, Lloyds TSB and Motorola.
He said: "I’ve already got the excitement you get from a building full of smart nice people, who are excited about the future".
Felton joined MRM Meteorite in 2009, replacing former head of planning, Mobbie Nazir, who left the agency to become managing partner, digital at Fishburn Hedges Group.
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