Pick of the week: The Pilion Trust, Publicis London

James Swift is impressed by The Pilion Trust's new campaign.

"I disagree with labelling it a social experiment but, as a piece of advertising, this is superb. It’s a strong idea and makes its point well." The work was written by Steve Moss, art directed by Jolyon Finch and directed by Jonathan Pearson through Supergoober.

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