WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.
In his new role, Nwosu will lead the direction of HSBC’s global media activities and take strategic control of PLUS – the bespoke WPP Chanel team.
Based in Mindshare’s Central Team office in London, Nwosu with report to Marco Rimini, chief executive of Mindshare Worldwide Central Team.
Rimini said: "I’m delighted to have Enyi in the team. His breadth of experience and positive personality will add a lot of value to us and his clients."
Nwosu leaves his role as managing director of the Central Strategy Unit for M&C Saatchi Group, responsible for leading a team of 32 strategists.
Nwosu’s work at M&C Saatchi included The Olympic Delivery Authority ‘Get Ahead of the Games’ integrated campaign; the Peroni Nastro Azzurro ‘House of Peroni’ campaign and for the overall SAB Miller P+L on behalf of the M&C Saatchi Group companies.
Prior to M&C Saatchi, he launched MCHI, the joint venture between CHI and WPP's Group M, now known as M/Six.
Nwosu has also been a managing partner at TBWA and managing partner at Optimedia UK. He began his advertising career as a media planner at Lowe Howard Spink in 1992.
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