P2P lender RateSetter selects Elvis for integrated account

RateSetter: previous in-house campaign warned against so-called zombie accounts
RateSetter: previous in-house campaign warned against so-called zombie accounts

RateSetter, the peer-to-peer lender, has appointed Elvis as its first creative agency ahead of a multimillion-pound summer campaign.

Elvis won the integrated account after a four-way pitch. It beat Isobar in the final stage.

The agency has been asked to develop integrated communications to introduce RateSetter’s lending proposition to the mass market. The work is expected to break this summer.

The company has previously handled advertising and online campaigns in-house, including a film that featured people dressed as zombies roaming the City of London.

It is understood that a substantial amount of the £5 million in funding that RateSetter received from its shareholders in June 2013 will be spent on the campaign.

Ian Cruickshank, RateSetter’s chief marketing officer who led the pitch, said: "In March 2014, we became the largest UK peer-to-peer platform in terms of new loans originated and announced our expansion into the Australian market.

"It is essential, therefore, that we have the right creative partner to help fuel our growth. We were very impressed by Elvis’ ideas and commitment and are very excited about our upcoming collaboration."

RateSetter is an online website that allows savers and borrowers to set their own interest rates.

Its Provision Fund was the first of its type in the peer-to-peer industry in the UK to help protect savers against the risk of borrower default. It is also the largest at £4 million.

RateSetter is one of the three best-known peer-to-peer lending companies, alongside Zopa and Funding Circle. However, RateSetter plans to compete with banks to capitalise on public distrust of them since the financial downturn.

 

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1