Tesco Mobile "the commute" by Jam

Tesco Mobile’s new online film stars the actor and DJ Goldie, who adds excitement to commuters’ journeys home. Jam created the spot, which is part of Tesco Mobile’s wider "#BanishAverage" campaign. In the spot, a host of characters – including Goldie, a peleton of cyclists and a guy on a penny-farthing – turn some commuters’ journeys home into a spectacular race. The message is that it’s good when things turn out better than expected, and Tesco Mobile is one of those things. The work was created by James Fernandes and James Greening, and directed by Ed Sayers through Indy8.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners