US bank takes swipe at Google Glass with satirical ad

As a mother tries and fails to place food on some dinner plates, her family are busy swiping at invisible menus, tagging photos and engaging in imaginary sword fights using their Google Glass-a-like devices.

The ad, for Colorado-based FirstBank, derides the poster boy for wearable tech in an attempt to promote its banking app, which it describes by stating, "Technology has never been so easy".

Brand: FirstBank

Agency: TDA_Boulder

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners