Watch John Lewis' TV ad looking back on 150 years of British history

John Lewis is marking its 150th anniversary with a TV ad that paints the retailer as an integral part of Britain's history.

"Never standing still", by Adam & Eve/DDB, will break on John Lewis’ social media channels and Campaignlive.co.uk tomorrow (2 May), and air during Britain’s Got Talent on 3 May.

The spot comprises vignettes set in different eras of Britain and is backed by a cover of The Kinks’ This Time Tomorrow by Gaz Coombes. It was created by Matt Woolner and Steve Wioland, and directed by Dougal Wilson through Blink.

Craig Inglis, the marketing director at John Lewis, said: "This campaign celebrates how our customers’ lives have kept moving over the last 150 years."

This article was first published on Campaignlive.co.uk

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1