TalkTalk renews £30m X Factor sponsorship

Sam Bailey: winner of the tenth series of 'The X Factor' in  2013
Sam Bailey: winner of the tenth series of 'The X Factor' in 2013

TalkTalk has extended its sponsorship of 'The X Factor' for a further three years, in deal worth around £10 million a year.

The telecoms and TV provider will continue to include TV idents before and after ad breaks in the show, as well as on the catch-up service ITV Player.

The renewal ends speculation that TalkTalk was considering pulling out of its sponsorship, after only renewing the deal for a single year last May. This will mark the sixth consecutive year TalkTalk has sponsored the show.

‘The X Factor’ continues to be one of the most commercial lucrative shows for ITV, despite its audience declining in recent years. This year the show’s founder Simon Cowell will return to the show in a bid to reverse that trend.

TalkTalk's sponsorship includes ‘The X Factor’, ‘The X Factor Live Final’, online and ‘The Xtra Factor’ on ITV2, 'The X Factor Live Tour' and The X Factor website, as well as The X Factor mobile auditions.

The company has also offered its customers the chance to win tickets to the live shows as well as auditions.

ITV Commercial, the producers FremantleMedia and Syco Entertainment and TalkTalk's media agency M/SIX negotiated the terms of the renewal. CHI & Partners will continue to make the idents.

Olivia Streatfeild, the commercial director at TalkTalk, said: "Our sponsorship allows us to be in millions of homes across Britain every weekend and our customers love the exclusive access to the shows, from being able to sit in on sound checks to tickets to the live final. We look forward to the next three years."

Syco Entertainment said its partnership with TalkTalk was one of its longest-running collaborations.

Simon Daglish, the group commercial sales director at ITV, said: "The longevity of the partnership is a real testament to the very successful collaboration between TalkTalk, ITV and 'The X Factor' that engages millions of viewers every weekend."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1