Hysterical Dutch venerate Dennis Bergkamp in hyperactive Heineken spot

Heineken World Cup ad stars giant idol of Dennis Bergkamp
Heineken World Cup ad stars giant idol of Dennis Bergkamp

A bonkers carnival featuring a manic turn from a sword-slashing master of ceremonies, a famous mulleted Dutch illusionist, and a statue that sets the crowd chanting: "Dennis Bergkamp! Dennis Bergkamp!" is the setting for an ad celebrating Heineken's sponsorship of the Dutch football team.

The ad, which features 90s hit ‘No Limit’ by dance act 2 Unlimited, is a celebration of all things Dutch and uses the banner "Oranjekoots", which translates as orange fever – the craze that sweeps the Netherlands during sporting events.

Client: Heineken

Agency: Wieden + Kennedy Amsterdam

Creatives: Mark Bernath, Eric Quennoy, Andy Parsons, Fred Rodwell


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