Young Japanese couples get their kit off, before being inserted into see-through plastic futon bags, adopting weird embraces, being vacuum-packed and then snapped by Japanese photographer Hal - all in the name of an ad to promote condom brand Condomania.
If the posters haven’t quite sated your appetite for watching Japanese people getting wrapped in plastic, here is an in-depth video about the making of the campaign.
Client: Takatsugu Negishi, Sea Road International
Agency: Ogilvy & Mather Japan
Creatives: Ajab Samrai, Ricardo Adolfo, Federico Garcia, Paul Matheson, Junkichi Tatsuki
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