Simon Cowell, Richard Branson and Elton John appear as fat cats in Sunday Times Rich List

  • Sir Richard Branson

    Sir Richard Branson

  • Simon Cowell

    Simon Cowell

  • Sir Elton John

    Sir Elton John

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The Sunday Times Rich List is reimagined this year as compilation of fat cats, with a pair of glasses or a shock of hair to signal their real, affluent identity.

Until the list is released in May, the figures are identified through simple signifiers – an aeroplane hanging from the Branson cat’s collar, a diamond hanging from Elton John’s feline doppelganger, and a sparkly "X" from Cowell’s.

Until the list is revealed however, the fat cats look as though they could be called "Simon Meow", "Richard Purrson" and "Elton Mog".  

Brand: The Sunday Times

Client: Nick Stringer, director of marketing communications

Agency: Grey London 

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