Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Asda's chick is the most-recalled ad this week, besting competition from DFS and Cuprinol.
Agency/TV Buyer: VCCP/Carat
Agency/TV Buyer: Krow/MediaCom
Agency/TV Buyer: 18 Feet & Rising/MediaCom UK
Agency/TV Buyer: Contagious Content/Maxus
Agency/TV Buyer: WCRS/MEC
Agency/TV Buyer: Re:production/StarCom
Agency/TV Buyer: BBH/Walker Media
Agency/TV Buyer: Enter/Walker Media
Agency/TV Buyer: McCann Manchester/UM Manchester
Agency/TV Buyer: M&C Saatchi/ZenithOptimedia
Agency/TV Buyer: Leo Burnett/Rocket
Adwatch research was conducted from 1 to 6 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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