Lindsay Pattison, the UK chief executive of Maxus and chair of Media360, explained the importance of events such as Media360 to the industry and the strong themes that were coming out of the two-day conference.
One of the themes discussed by Pattison, who is also the global chief strategy officer of Maxus, is how agencies are able to attract and retain talent.
She said: "We're focusing quite a lot on talent – how do we get the right kind of talent into our business and how do we retain that talent."
Video produced by Georgina Brazier and Joel Fothergill
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