Fairtrade film uses engaging animation to highlight sourcing initiative

Fairtrade International has created an animated film to highlight its new sourcing programmes designed to help farmers scale up their sales of Fairtrade goods.

The programme encourages manufacturers to buy more Fairtrade cocoa, sugar and cotton by allowing them to source their key commodity on Fairtrade terms, which can be used across their product portfolio.

By using animation, the film aims to make challenging information about supply chains into something that is easy to understand and engaging for the public.

Brand: Fairtrade International

Agency: Radley Yeldar

Fairtrade Sourcing Programs: An Introduction from Fairtrade International on Vimeo.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1