SapientNitro captures Let There Be Beer task

Let There Be Beer: SapientNitro will create summer campaign
Let There Be Beer: SapientNitro will create summer campaign

SapientNitro has won the UK advertising account for Let There Be Beer, the campaign from the Global Brewers Initiative aiming to boost beer sales.

The incumbent was Rainey Kelly Campbell Roalfe/Y&R, which won the business in May 2013 and created the inaugural campaign.

SapientNitro saw off competition from McCann Birmingham, Now and RKCR/Y&R in the pitch.

The agency will create a summer campaign for TV, social and digital channels under the new proposition "there’s more to beer".

David Cunningham, the programme director at Let There Be Beer, said: "Creative executions will be looking at educating around the natural goodness and craft of brewing, creating awareness and understanding on the diversity of range and taste, with the end goal of prompting wider occasion usage."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners