Ask someone to imagine the corporate 'literature' handed out to staff for the merger of two technology groups and they would be forgiven for picturing a pamphlet using dull, jargon-ridden copy accompanied with stock-library imagery. But Microsoft's acquisition of Nokia has resulted in something far from conventional.
On the day of the merger, Microsoft and Nokia employees were handed a beautifully-bound book with gold typography spelling out the data and the word "One".
Inside, the pages feature striking iconography and specially-commissioned illustrations, rather than stock photography, while copy outlined the companies' histories and combined vision.
Client: Microsoft (and Nokia)
Agency: The Church of London
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