Game Group hands European advertising to 101

Game Group: hires 101 to handle its pan-European advertising business
Game Group: hires 101 to handle its pan-European advertising business

Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.

101 won the brief after a competitive pitch against three other agencies, including the incumbent, TBWA\London. Pitches took place at the beginning of May.

TBWA\London had worked with Game Group, which includes both the Game and Gamestation brands, on its Northern European advertising since 2011, when it won a competitive pitch.

Previously, the client worked with various agencies across the continent. Cheethambell JWT had held the UK account since 2004.

One of TBWA\London’s first bits of work for Game Group was a Christmas campaign in December 2011, which was called "don’t wait for a miracle" and showed mothers getting inspiration for gaming-related gifts from strange sources, such as burping babies.

In January, Game Group was reported as planning a £300 million initial public offering, two years after being bought out of administration by OpCapita.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an Exciting Christmas in EC1

Have an Exciting Christmas in EC1

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

Part Two: EC1 & YouTube, Q&A with Kate Tovey & Jonathan Conway

EC1's socially conscious heroes

EC1's socially conscious heroes