Pick of the week: Fentimans, Sell! Sell!

James Swift is tickled by the new Fentimans spot: "Fentimans is unlikely to trouble the fizzy-drink giants, but that won’t be the fault of its advertising. Sell! Sell!’s interpretation of the ‘adult soft drink’ line is a visual treat and the right tone for an outsider brand." It was directed by Fern Berresford through Short Films.

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