Barry McIlhene, the PPA chief executive, shares the top five things he is most looking forward to at the PPA Re_Invented// conference tomorrow.
- The pop-up magazine shop through which all 600 delegates will enter the event. I've always quite fancied running a newsagents and now here is my chance. Without the 4am start thank God. And the Oyster card franchise.
- The PPA chairman and Haymarket Media Group chief executive, Kevin Costello's, opening remarks at 9.30am. As well as setting the scene for the day, I imagine he will also be making one or two exciting announcements about where the PPA is heading in its second century. Watch that space.
- Meeting up with hundreds of PPA members, commercial partners, associate members, ad agency colleagues, PPA-accredited students, uncle Dave Hepworth and all. It's the one day in the year when the whole tribe gets together. I love it.
- Elle editor-in-chief, Lorraine Candy, interviewing Victoria Coren Mitchell at 12noon. I interviewed her dad, the comic genius Alan Coren, just before he sadly died a few years ago, and it was one of the most enjoyable interviews I have ever done. I can't wait to meet her, and am hoping for some poker tips on the side.
- The drinks reception at the very end. Not just because it's always nice to mix with your peers at the end of a long day, but because we have one or two surprises lined up for you. Admit it, you really need to be there. See you in the shop.
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