Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Comparethemarket.com's ad featuring baby Oleg is the most-recalled ad this week, beating competition from Dolmio Bolognese and Herbal Essences into joint second place.
Agency/TV Buyer: VCCP/ZenithOptimedia
Brand: Herbal Essences Morrocan My Shine
Agency/TV Buyer: Grey London/Starcom MediaVest
Brand: Dolmio Bolognese
Agency/TV Buyer: Proxmity London/ZenithOptimedia
Brand: EDF Energy
Agency/TV Buyer: AMV BBDO/Havas Media
Brand: Foxy Bingo
Agency/TV Buyer: Biscuit Agency/Concord
Brand: Yoplait Petits Filous
Agency/TV Buyer: Publicis Activ/UM London
Agency/TV Buyer: McCann Manchester/UM Manchester
Agency/TV Buyer: DLKW Lowe/MEC
Agency/TV Buyer: Bartle Bogle Hegarty/Walker Media
Agency/TV Buyer: VCCP/Carat
Adwatch research was conducted from 15 to 19 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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