Professor Stephen Hawking has lamented the England football team's inability to "hit a cow's arse with a banjo" when it comes to penalties in a pre-World Cup viral campaign by Paddy Power.
The legendary theoretical physicist breaks down the statistics and reveals that the key to penalty-taking success is to "give it some welly".
Hawking also details the ideal conditions for English footballers (including 3pm kick-off times and sympathetic European referees) before revealing that he will be putting his money on Brazil to win this summer.
Brand: Paddy Power
Client: Harry Dromey, ‘mischief champion’ at Paddy Power
Agency: Taylor Herring
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