Flybe hires easyJet marketer Martin Smith to lead turnaround plan

Martin Smith: becomes Flybe's marketing director
Martin Smith: becomes Flybe's marketing director

Flybe has recruited former BMI baby and Barclaycard marketer Martin Smith as its new marketing director, as part of the carrier's "turnaround" programme and its effort to revamp its customer offering.

Smith joins from his role as marketing consultant at easyJet, and replaces Simon Lilley, Flybe’s long-serving marketer who, in January, announced he was to leave the airline after 14 years.

Smith has been working at easyJet since 2011. He began his career with Future Publishing in the 1990s, before moving on to marketing roles with Talk Talk, Homeserve, Barclaycard and BMI baby.

Paul Simmons, Flybe's chief commercial officer, said: "We’re delighted to welcome Martin on board. He joins us as a highly experienced marketing professional with a proven track record of delivering innovative and exciting work.

"His is exactly the expertise we need as we continue to revamp our customer offering and continue on our journey to becoming Europe’s best regional airline."

Separately, former marketer Lilley has announced he is to join ACCA (the Association of Chartered Certified Accountants) as its director of sales and marketing.

Flybe’s last major marketing overhaul came in 2012, when it revealed a £9m brand repositioning, in an effort to distance itself from negative perceptions of the low-cost airline model.

The campaign, by ad agency Souk, encompassed TV, press, outdoor, radio and digital. It introduced the strap-line, ‘Making flying better.’

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners