Newcastle Brown Ale offers US population $1 bribe to follow it on Twitter

A pile of cash and empty boardroom: Newcastle Brown Ale's tongue-in-cheek summer campaign
A pile of cash and empty boardroom: Newcastle Brown Ale's tongue-in-cheek summer campaign

"Do you like money? Do you have a Twitter account?" asks an ad running in the US for Newcastle Brown Ale. If the answer to both is "yes", then the first 50,000 people who follow the brand on Twitter will be paid a dollar each.

The 60-second spot tells viewers that the beer brand is "sending out money in cheques". "Who still uses cheques?" it asks. "We do. But that’s not important."

The ad then reveals in a mock-climax that followers will be sent a "full dollar" each, adding why should consumers "endure the unsolicited marketing of other beer brands for free when you can endure Newcastle's unsolicited marketing and get paid?"

The ad ends with the strapline "Newcastle. No Bollocks" continuing the brand’s "No bollocks" positioning.

Company: Heineken USA

Brand: Newcastle Brown Ale

Agency: Droga5

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners