Seismo, a shy "mixel" with a penchant for stomping, is the star of Lego's first Vine and reappears alongside Flain to battle off the evil nixels in the toy maker's first Instagram video.
Lego is often cited for its trail-blazing digital work and its first foray into social video is no exception, as it uses the medium to perfect effect to reflect the creativity and versatility of the toy brand.
Client: Ambreena Budaly, social media marketing manager at Lego
Creative: Tim King and Robbie Dale
This article was first published on