Danone calls digital pitch for baby brands

Cow & Gate: parent Danone seeks shop for digital creative
Cow & Gate: parent Danone seeks shop for digital creative

Danone has called a pitch for an agency to work on digital advertising for its baby-nutrition division, including Cow & Gate and Aptamil.

The Real Adventure handles the bulk of digital work, covering web, mobile, social and CRM. Danone appointed DigitasLBi last year for SEO. Both agencies are involved in the pitch, which is at the early RFI stage.

The successful shop will handle a consolidated brief of digital creative, strategy and implementation of web, mobile, social, CRM and SEO for the division.

Danone did not respond to requests for comment. DigitasLBi and The Real Adventure declined to comment.

DigitasLBi won the SEO account in July 2013 and focuses on the baby-advice websites C&G Baby Club and Aptaclub. The agency created a strategy to improve search visibility for the sites.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners