Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Nicole Scherzinger and Muller Corner are ahead in this week's most-recalled ad listing, with the international pop star having her nose covered in yoghurt.
Recall for the ad was at 59%, leading the pack this week, including Virgin Media and Birds Eye
Brand: Muller Corner
Agency/TV Buyer: VCCP/MediaCom
Brand: Virgin Media, Tivo
Agency/TV Buyer: BBH/Fifty6
Brand: Public Health England/Alzheimer's Society
Agency/TV Buyer: DLKW Lowe/MEC
Agency/TV Buyer: St Luke's OMD
Agency/TV Buyer: DLKW Lowe/Vizeum
Brand: Birds Eye
Agency/TV Buyer: Havas Worldwide London/Havas Media
Brand: Maynards Discovery Patch
Agency/TV Buyer: Fallon/PHD
Agency/TV Buyer: WCRS/MEC
Agency/TV Buyer: CHI&Partners/Initiative
Agency/TV Buyer: Wieden & Kennedy/Initiative
Adwatch research was conducted from 29 May to 2 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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