The yellow jersey that has become synonymous with the Tour de France cycling race features prominently in a colourful poster campaign with the strapline "Attention! Le Tour de France!"
Posters are designed to prepare the city for the arrival of the cycling event that will hit the streets of London on Monday 7 July.
Brand: Transport for London (TfL)
Client: Miranda Leedham, head of marketing operations at TfL
Agency: M&C Saatchi
Creative: Grant Parker
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