Imagine a world of no risk-taking, Wayne Rooney hauling fish corpses for a living, and an evil genius taking over football with "perfect" clones that make "flawless decisions" but which have no flair. That's the world envisaged in a hilarious five-minute animated film for Nike.
"The Last Game" film opens in the favelas of Rio, capturing the colour, vibrancy and chaos of the beautiful game, before football's would-be nemesis enters the scene.
Cue a campaign to win back football spearheaded by Ronaldo and namesake Cristiano Ronaldo, who alongside a cast of international football greats set out to prove "there’s no greater danger than playing it safe".
Client: Davide Grasso, chief marketing officer, Nike
Agency: Wieden + Kennedy Portland
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