Pick of the week: Paddy Power, Lucky Generals

Maisie McCabe enjoyed Paddy Power’s latest stunt, which fooled people into thinking it had laid waste to the Amazon rainforest: "The bookie has shown how a well-planned stunt can dominate the news and social media, while also getting across a socially responsible message." It was retouched by Smoke & Mirrors.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners