KFC captures Brazilian spirit as World Cup fever kicks off

A boy, his arms full with KFC bags, walks home through the lively streets of his home town in Brazil.

Passing boys playing with football cards in the streets, through colourful markets and at one point riding on a wheelbarrow full of watermelons, the boy's travels are seen against a brackdrop of vibrant sounds, colours, and Brazilian music.

The minute he gets home to his family and they begin to eat, the noise dies away.

"The only time Brazil is quiet is when we are eating," he says.

Brand: KFC

Agency: BBH

Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners

Being Human

Whoops Adblockalypse

Huddle 2015 - as it happened