Metcalfe's appoints Quiet Storm for skinny popcorn TV launch

Metcalfe's: hires Quiet Storm for debut TV campaign
Metcalfe's: hires Quiet Storm for debut TV campaign

Metcalfe's Food Company, which was set up by the founder of Pret A Manger and sells low-calorie snacks, has picked Quiet Storm to create a TV campaign for its popcorn range.

Quiet Storm beat two other agencies in a competitive pitch to win the business, and will be tasked with creating a national TV campaign, backed by cinema and video-on-demand spots, which will air later this summer.

Metcalfe’s, which has not advertised on TV before, ran the pitch without an intermediary.

The ads will be based on Metcalfe’s "lighten up" ethos. Julian Metcalfe, who set up the Pret A Manger group with Sinclair Beecham, and the Asian fast-food chain, Itsu, founded Metcalfe’s in 2009.

In addition to its popcorn range, Metcalfe's also makes low-calorie crisps and cookies.

Trevor Robinson, the founder of Quiet Storm, said: "We’re really excited to be working with Julian, who has redefined urban eating and who shares our passion for stand-out advertising that has a real business impact."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners