Mini charges Dutch agency with developing its British social media voice

Mini: 'new original' campaign by Iris Worldwide
Mini: 'new original' campaign by Iris Worldwide

Mini, the British car marque, has appointed the Dutch agency Kingsday to its global social marketing account.

Kingsday was launched by four former members of the Euro RSCG (now Havas Worldwide) European management team in 2011.

It won the competitive pitch after displaying its understanding of the brand and consumers.

The Dutch agency intends to spark social media conversations with the public by appealing to Mini's British heritage, from later this month.

The brand’s number one market is the UK but other key regions include the US and Western Europe.

AKQA will continue to manage Mini’s website.

Sander Volten, the managing director and partner of Kingsday said: "If there’s one car brand where social plays a pivotal role, it’s Mini. Mini has a strong personality and a very vocal fan base.

"We’re extremely excited to help them bring social to the next level. Thinking about it, Mini might actually be the only car brand with a personality."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Matt Davis

Redefining Premium on Mobile

Busting mobile myths