Watches of Switzerland channels Hitchcock's 'The Birds' in luxurious new creative

  • Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

    Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

  • Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

    Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

  • Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

    Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

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Magpies, the birds that hunt down and steal shiny new objects, flock around a woman aggressively in these fashion images, while her watch shines a bright gold through the swarm of black and white.

The creative, the first from Watches of Switzerland since 1997, channels Alfred Hitchcock's film 'The Birds', for the launch of the brand's new flagship Regent Street store in London.

Brand: Watches of Switzerland

Agency: Grey London

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