Narrative techniques utmost in digital revolution, says O&M's Miles Young

Storytelling and content are the two major themes of importance to adland's post-digital revolution, according to Ogilvy & Mather global chief executive Miles Young.

aking exclusively to Campaign at Cannes, Young said: "As we start to grapple with the longer term implications of the digital revolution, it’s clear that narrative techniques are very important and not given enough understanding.

"Another theme is the importance of content. An awful lot of what comes to Cannes now is difficult to define in terms of the traditional categories, and I think there’s a big debate now about what content actually is."

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

Barnados "life story"

Heineken "rubbish"

Reebok "theatre of dreams"