Pitch update: Somersby, Sport England, Odeon, Hertz

Somersby: three on the shortlist
Somersby: three on the shortlist

Now, where were we? Ah, of course - new business.

Things are starting to return to normal after advertising’s grand vacances – the Carlsberg cider brand Somersby has shortlisted the incumbent, Fold7, McCann London and The Marketing Store to proceed in the pitch for its £10 million advertising account. Fold7 launched the brand last year with a campaign that played on puns of modern technology – whether it will continue to go down this creative route(r) is unclear.

A few creative pitches have also reached resolution – and we’re looking at you now, BMW and Virgin Atlantic – with Sport England hiring FCB Inferno to create a campaign encouraging more women to take part in sport. FCB Inferno saw off competition from DLKW Lowe in the final round of a review handled by the Crown Commercial Service.

There was also good news for Stephen Maher on his return from the south of France – MBA has won Odeon’s digital and direct account after a competitive pitch against two other agencies. The process was handled by Creativebrief.

But for every winner, there’s also a loser – Initiative has lost its long-standing Hertz client after its media business moved to Mindshare.

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