Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Virgin Media’s ad starring David Tennant in a morphing vehicle is this week's most-recalled ad, beating competition from Argos and Subway’s ad with England footballer Daniel Sturridge.
Brand: Virgin Media
Agency/TV Buyer: BBH/Fifty6
Agency/TV Buyer: CHI & Partners/Mindshare
Agency/TV Buyer: McCann London/MediaCom
Agency/TV Buyer: WCRS/MediaCom
Brand: Flora Gold
Agency/TV Buyer: Adam & Eve/DDB/Mindshare
Brand: Halifax Reward current account
Agency/TV Buyer: Adam & Eve/DDB/MEC
Brand: EE, HTC One Mini II Gold mobile package
Agency/TV Buyer: Saatchi & Saatchi/MEC
Agency/TV Buyer: DLKW Lowe/Carat
Agency/TV Buyer: St Lukes/OMD
Brand: Oak Furniture Land
Agency/TV Buyer: Wordley Productions Partners/MNC
Adwatch research was conducted from 19 to 23 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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