Diary: When five seconds just aren't enough

When five seconds just aren’t enough

Trevor Beattie notoriously shocked adland with his bold declaration that ads should be no longer than five seconds, but his latest project is a full 12 minutes long – and could potentially get a lot longer. The BMB founder has executive-produced a film – his third since Moon, directed by David Bowie’s son, Duncan Jones – called Dating Eliza. It features a woman who may or may not be called Eliza on a date that goes awry when her parents turn up. Beattie is hoping it can develop into a full-length feature after a tour to film festivals. But he’s not straying too far from his ad roots: the writer and director, Peter Lydon, worked with Beattie on French Connection’s "FCUK" campaign in 2000.

VCCP pitch proposal gets Burned by Fox

It’s kind of poetic. VCCP, the agency that forged its reputation with a meerkat, has been outdone by a fox. Well, the Fox network. VCCP was pitching for the Smart Meter account and is said to have blown the client away with its plan to use Mr Burns from The Simpsons to front the campaign – the sort of excellent idea its planning guru Charles Vallance (pictured) would have approved of. Alas, at the last minute, Fox denied VCCP the image rights. And who was there to stick the ball into the open goal? Abbott Mead Vickers BBD’OH (sorry).

Departing staff leaves some good vibrations

Which creative executive and former branded content chief left a dildo behind the leather settee in his office when he left his agency? Sadly, libel laws prevent us from naming him. However, his loss was someone else’s gain as the Tom Dixon Bone productwas put up for auction last week by former colleagues. The buyer – who does not wish to be identified – snapped up the item, which retails for £200, for a bargain £25. "I guess it was used. And it lacked a charger," the buyer lamented. The money raised went towards a round of drinks.

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