Jet2.com kicks off pitch for advertising account

Jet2: in talks with ad agencies
Jet2: in talks with ad agencies

Jet2.com, the low-cost airline based in Leeds, is searching for an agency to handle its advertising account.

Jet2 has invited four agencies to pitch for the business as part of a process that began in recent weeks. The agency Home, which is also based in Leeds, is the incumbent.

A Jet2 spokeswoman said: "There is no-one available to comment on this."

Carat Leeds handles Jet2’s media planning and buying account and is not affected by the review.

Brilliant Media oversaw the business before Carat’s appointment.

In 2011, the Advertising Standards Authority banned a TV ad from the airline for misleading consumers about its services. The regulator had received five complaints that the spot implied baggage allowance was included in the ticket price.

The company responded at the time by saying that the ad promoted its services and benefits but did not state that baggage was free.

In 2008, Jet2 changed its positioning from "the north’s favourite airline" to "friendly low fares" in a bid to separate itself from other budget airlines that did not invest in customer service.

Jet2 flies to UK and European destinations.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Marketing Manager Up to £30,000 per annum Alexandra Palace Trading, London (Central), London (Greater)
  • Digital Operations Executive £25,000 to £28,000 Tottenham Hotspur Football Club, London (Greater)
  • Head of Marketing Up to £55,000 + Car Allowance + Bonus + Private Health Care sk:n Clinics, Edgbaston, Birmingham, West Midlands

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1