We Buy Any Car, the car-buying service, has put its £10 million advertising account up for review.
Driven handles the company’s advertising. The Manchester-based agency beat Ruby and WDMP to secure the account in 2010 and became We Buy Any Car’s first retained agency. All communications were previously handled by the brand in-house.
Driven replaced the in-house ads – which included campaigns such as "dinner party", featuring friends rapping the jingle for Webuyanycar.com on telephones – with spots starring the comedian James Corden.
We Buy Any Car claims to be the UK’s largest car-buying service with more than 500,000 customers since its launch in 2006. However, it operates in an increasingly competitive market alongside similarly named brands such as We Will Buy Your Car and We Want Your Car.
We Buy Any Car was unavailable for comment as Campaign went to press.
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