Rubbish, plotless CGI movies, app updates, beige food and box-sets are the subjects of a series of video diatribes by '8 out of 10 Cats' comedian Jake Yapp, in a campaign for cider brand Somersby.
The series of films are part of a content and social campaign being launched by the Carlsberg-owned brand.
The first sees Yapp get on his soapbox about CGI in rubbish films.
In the second spot, Yapp holds forth on beige food.
Next under Yapp's scalpel-like wit is modern music.
The subject of automatic app updates is his next victim.
Finally, Yapp jabbers away about box-sets.
Client: Matt Peach, senior brand manager, Somersby
Creatives: Abi Ellis, Richard Morgan, Christopher McKee
This article was first published on