The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.
The family-owned furniture chain is seeking to increase its presence in digital content beyond the traditional marketing space. Kameleon has been charged with developing and implementing a strategy focused on video to improve its online engagement.
Sarah Lynch, branding and advertising manager, said: "Sofaworks has always been an extremely personal brand with a deep relationship with customers. We see digital content as a huge opportunity to bring that to life, and help customers to better understand who we are and what we do."
Sofaworks was the broadcast sponsor of Channel 4’s 'Gogglebox'.
This article was first published on