Sainsbury's offers iSpies app as antidote to summer hols ennui

Sainsbury's: created iSpies app to entertain kids on summer hols
Sainsbury's: created iSpies app to entertain kids on summer hols

For parents being driven mad by moaning kids during the summer holidays, and for kids bored of hanging around with the oldies, help is at hand in the form of an iOS and Android app called iSpies.

Based on the classic bored-kids-in-a-car-on-an-interminable-drive game I-spy, the app has been produced by supermarket Sainsbury's.

The free-to-download app lets children challenge their friends and complete tasks under a variety of themes, including the beach and garden. Each week during the summer holidays will see the launch of a new "universe".

Visual elements of the app will appear at point-of-sale at Sainsbury’s stores, in national ads, online and through social media.

The app has been produced as part of Sainsbury’s "Summer Sorted" campaign.

Client: Meera Folkes, digital marketing manager, Sainsbury’s

Agency: AnalogFolk

Creatives: Simon Richings, Seth Jones, Adam King, Lewis Raven, Julie Herskin, Rachel Wolff, Paul Davis, Joao Padinha

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