Outdoor Plus expands portfolio as part of £10m investment

Outdoor Plus: launches digital site at Purley Way Fiveways
Outdoor Plus: launches digital site at Purley Way Fiveways

Out-of-home specialist Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014.

The two latest London sites on the A41 Hendon Way and at Purley Way Fiveways will be unveiled today with launch advertisers Sky, Ikea and Audi all appearing.

The Hendon Way site is next to an arterial junction, which connects London's commuter belt with the A41 and the Brent Cross shopping centre slip road, while the digital Purley Way Fiveways sight is on the route from Gatwick to London, and is close to the Valley Park retail hub.

Jonathan Lewis, managing director at Outdoor Plus, said: "We're continuing to add to our network, giving brands access to the best sites in and around London, allowing them to tap into upmarket commuters, as well as people working in the heart of London."

Barry Louth, head of media planning at Sky, said: "Our 'Summer of Sport' campaign is designed to attract new customers. The site at Purley Way Fiveways is one of the highlights across the plan and the location injects premium quality as well helping us reach a broad audience."

In April, Outdoor Plus also introduced a digital site in East London, on the A12 Cross Route.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners